The Lap of Luxury

12 years ago by tryveg

COK's 2004 MTV Commercial Campaign was such a smashing success that this year we created yet another powerful commercial exposing the cruelties farmed animals endure to give us meat, eggs, and milk. Similar to last year's commercials, COK's 2005 commercial encourages viewers to visit TryVeg.com to explore more animal-friendly eating options as a direct way to reduce suffering. Using the same targeted, cost-effective criteria as in 2004, our 2005 MTV Commercial Campaign will reach hundreds of thousands of teens and young adults with a pro-vegetarian message at just pennies (and in some cases, less than a penny) per impression. So far, we've been able to include 22 cities in our 2005 campaign: