PCRM's "Cheese Really Blows You Up" Kraft Campaign

8 years ago by PCRM

The eye-catching implosion of Texas Stadium, in Irving, Texas, should not be used to market high-fat cheese products to children in the midst of an obesity epidemic. So PCRM has offered the city of Irving $75,000 if it will drop Kraft Foods as the sponsor of the stadiums destruction and, instead, hang a cartoon banner highlighting the problem of obesity.